Since the mid-1980s, Nike has dominated the basketball sneaker market. Much of Nike Dunk High Custom-Black Gold Green Blue Peach Pink success with basketball sneakers are able to be attributed to the popularity of Michael Jordan. Together with the Jordan brand, Nike sells lots of basketball sneakers for fitness as well as vogue functions. Nike basketball sneakers are endorsed by well-liked NBA players like Lebron James, Kobe Bryant and Dwayne Wade, to name a few.
In 1985 Nike SB made a huge gamble on Michael Jordan. Before Jordan stepped on the scene, it was unheard of for a player to have his name on a basketball shoe. The first “Air Jordan” Jordan retro 1 turned out in 1985, and the rest is history. Jordan’s on-court success and immense popularity off the court helped him create the Jordan brand.
Because then Nike SB Dunk High has introduced 23 diverse versions of the Jordan Shoes, in varying shade schemes, including the Jordan Jumpman worn by college basketball teams, such as the North Carolina Tarheels. Air Jordans are marked by Jordan’s Jumpman logo. As a demonstration of the popularity of Air Jordan basketball shoes, Nike Dunk still creates new variations shoes, even though he retired for great from basketball after the 2003 NBA season. Later NBA stars like Carmelo Anthony and Chris Paul wear Air Jordan shoes during games. Air Jordan Shoes paved the way for other basketball players, like Lebron James, to have a featured basketball shoe.